Helping Hershey-area small businesses and nonprofits stay visible, connected, and engaged in the community—while you focus on serving the people who matter most.
- Social media management for Hershey and Central PA small businesses
- Digital marketing support for nonprofits and community organizations
- Google Business Profile optimization to improve local search visibility
- Authentic storytelling and community-focused content creation
- Relationship-driven support from a partner rooted in the Hershey community
Founder of Chele Social Content
I’m Michele Schultheis, founder of Chele Social Content, and a lifelong relationship-builder who believes great marketing begins with heart. After more than 30 years in hospitality, sales, community engagement, and customer service, I saw how many local businesses struggled to manage their online presence while running their operations.
I started Chele Social Content to change that.
Today, I help small businesses, nonprofits, hotels, community organizations, and local brands tell their stories with authenticity, clarity, and intention. With deep roots in the Hershey area and active involvement in many initiatives, I understand what makes this community special and what truly resonates with local audiences.
My approach is simple:
Listen deeply. Create intentionally. Represent your business with the same pride you do.
When you work with me, you get more than content. What you get is partnership, dedication, and someone who genuinely cares about elevating your brand.
Social
Media
Management
Chele Social Content helps small businesses and nonprofits in Hershey, Palmyra, Hummelstown, and Central Pennsylvania stay visible online through authentic storytelling, consistent posting, and meaningful connections that support real growth.
Content Creation and Posting
We create engaging Facebook and Instagram content that reflects who you are, what you do, and why your community should care. Our goal is to help your audience genuinely connect with your message and your mission.
Engagement and Community Building
Social media works best when people feel seen, heard, and valued. We help your brand build real relationships, encourage conversation, increase engagement, and strengthen your presence in the local community and beyond.
Strategy, Planning and Analytics
We do more than simply post content. Chele Social Content develops thoughtful strategies, monthly content planning, and analytics reporting so you always understand what is working, how you are growing, and how your online presence supports your goals
From the Blog:
AI is an incredible tool, but it can’t live your story. It can’t feel emotion because it is only a…
Hershey is more than a destination. It’s a community built on connection, kindness, and the belief that small businesses matter….
Stay Connected with Our Facebook Community
Follow along with our live Facebook updates to see community highlights, helpful social media tips, and the latest ways we support small businesses and nonprofits in Hershey, Hummelstown, Palmyra, and Central PA.
Some from community events.
Some from Rotary, The Partnership, or social media.
But this is really me.
I’m a business owner, yes.
But I’m also a dog mom (to a whole pack 🐾), a cat lover, a wife, a mom, and a very proud Gigi.
My work in social media and digital marketing is important to me, but what matters most is people.
Local businesses. Families. Nonprofits. Community events. The stories behind them.
Marketing should not feel cold or corporate.
It should feel like conversation. Like connection. Like someone truly cares about your success.
That’s why I love helping small businesses and organizations show the heart behind what they do. Because that’s what people remember.
If we’ve ever met at an event, a meeting, a fundraiser, or online, thank you for being part of this community I care so much about. 💙
And if you’re a business owner who feels overwhelmed with social media, your website, or getting your story out there, I’m always happy to help.
You can learn more here:
🌐 www.CheleSocialContent.com
Supporting local, telling stories, and building real connections. Always.
#chelesocialcontent #michsked #MarketingWithHeart #SmallBusinessMarketing #AuthenticMarketing
Sharing from the Farmers Market In Hershey. There is a weekly farmers market right here in Hershey every Thursday, and they are looking for vendors for the upcoming season.
If you grow produce, raise meats or dairy, bake, sell plants or florals, make bath and body products, or offer specialty food or wellness items, this could be such a great fit 🌽💐
It is a welcoming, community focused market that truly supports local small businesses and makers.
Interested in being a vendor? Visit their site and fill out the application to get started.
And yes, Chele Social Content, LLC will definitely be there shopping local and cheering everyone on 🛍️
#michsked #chelesocialcontent #farmersmarket #farmersmarketinhershey #Hershey #shoplocal
The Farmers Market in Hershey is growing, and we’re actively welcoming new vendors for the upcoming season!
With new Market Director Tracy at the helm, our market is focused on supporting small farms, local producers, and community wellness while creating a vibrant space for shoppers and makers to thrive together.
We’re especially looking for vendors offering:
🥕 Farm-fresh produce
🥩 Meats & dairy
🍞 Baked goods
🌸 Plants, florals & herbs
🧼 Bath & body products
✨ Specialty food and wellness items
📅 Thursdays | 2:30–6:30 PM | May–October
If you’re a farmer, grower, baker, or local maker looking for a supportive, community market, we’d love to connect!
📩 Email: hersheymarketmanager@gmail.com
🌐 Learn more: https://farmersmarketinhershey.com/
👩🌾👨🌾Our application is here: https://forms.gle/yQu9zaj9iRxPVdid8
Let’s grow something great together in Hershey! 🌻
